Florèz Wines was founded by James Jelks in 2017. Born in Santa Cruz and raised in Davis California Jelks is a west coast kid. After a decade of wine fascination, attending the UC Davis Enology & Viticulture program, and working worldwide, Jelks set his sights on producing wines in Santa Cruz county. florèz wines embraces old world technique and sensibility, beginning with the vineyards and the best quality starting ingredients. Some of the vineyards James farms himself using organic practices and dry farm management, supplementing with sourced fruit from organically and sustainably farmed vineyards as close as possible to the Santa Cruz area. florèz wines follows through with astute craftsmanship utilizing native yeasts, eschewing additives, racking well but never filtering, carefully monitored élevage without sulfur and sur lie, and bottling with minimal effective sulfur or less.